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A brand of computer system I’ve often read about is Alienware. Named for the founders’ love of the hit series The X-Files, the sleek brand features a product line with advanced desktops, laptops, home entertainment systems and accessories. Alienware systems are known to be specialized for the gamer community, offering high-performance computing options like advanced liquid cooling, overclocked processors and way-cool cases.

If it’s not a name you know, the company offers the following as an introduction:

Established in 1996, Alienware® manufactures high-performance desktop, notebook, media center, and professional systems. Operating under the philosophy of “build it as if it were your own,” Alienware has earned numerous awards for excellence and has become a respected brand name worldwide with systems available direct within the United States, Europe, Australia, and New Zealand.

While this descriptions captures their go-it-alone attitude, it does bear mentioning that the former “outsider” company was acquired by Dell in 2006 and remains a wholly-owned subsidiary. That purchase didn’t squelch their competitive drive, though. As recently as October 2007, the company has launched two new services: AlienContact and AlienExchange. The former is a remote support application to help diagnose problems. The latter is a computer trade-in/trade-up offer. Neither are industry firsts, but both efforts show you this isn’t your father’s computer company.

I’ve run across to recent promotions for Alienware systems: one for a desktop and one for a laptop.

Featured Desktop Deal: NEW Area-51® ALX - Extreme Gaming Performance Desktop. This Quad Core gamer system has an Intel Core 2 Extreme processor, DDR3 memory, ATI Radeon 512MB graphics card and more. At just $150/month, you should take a look at this MONSTER system.

Featured Laptop Deal: Aurora™ m9700: Alienware’s most popular system of 2007 ready for the Holidays!. This feature-rich Alienware laptop can be had for just over $2000.

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